Marina Rinaldi at Beige
Who is Marina Rinaldi? Does she exist? If so please tell her thank you!
In 1980 in Reggio Emilia, Italy, the founder of the Max Mara Empire, Achille Maramotti, decided to add a plus-size collection to his fashion stable. Marina Rinaldi was his generously proportioned great-grandmother who once had her own design studio.
Established in 1980 Marina Rinaldi is designed for those who find themselves ignored by mainstream style. The aim is to translate fashion’s most important trends for women who do not conform to standard sizing (whatever that means) – with the emphasis on high-quality tailoring techniques and Italian fabrics.
The aim was (and continues to be) about producing a range with the same fashion content as other Max Mara lines. Marina Rinaldi has the same quality of cut, manufacture and fabric as other fashion brands but is only available from size 16 upwards.
 Established as a separate company, there are now several labels under its umbrella including Marina Rinaldi, Marina Sport (launched to target a younger clientéle) and Persona.
The Marina Rinaldi goal is to make their customers feel good about themselves and to do so through fashionably forward, stylish clothing in a range of bigger sizes.
Designs are made to flatter heavier figures and incorporates as many fashion trends and styles as possible yet always with a range of classic items such as a sheepskin or suede jackets, cashmere overcoats, stretch jersey turtlenecks, brushed flannel suits, and jeans in many colours. |
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An evening wear look is always included with elegant smoking jackets andlounging suits, embroidered wraps and white evening shirts with assorted cufflinks. It is often difficult to see much difference in Rinaldi’s style from its sibling Max Mara collections, which is exactly the point. The quality of workmanship, styling, and fabrics are all there; the only real difference is in the sizing and the slightly rounder (but no less stunning) model used in the advertising.Rinaldi leads the way in accessible fashion for all sizes.Leanda Walters
© 2010 Beige Plus Ltd
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