Persona at Beige London


Persona Designer Collections

Born into the illustrious Max Mara fashion dynasty in the 1970′s, Persona began offering a wider range of sizes following the successful launch of Marina Rinaldi; balancing the MR label’s lavish glamour with sporty carefree collections. Radiant Italian actress Incontrada fronts the brand in a series of high-end advertising campaigns, as new stores continue to open in select locations throughout Europe.

Persona Designer Collection


Persona Designer Fashion

Melding classic Italian tailoring with surprising, on trend twists, the brand is defined by its flattering knitwear, modern silhouettes and competitive prices. Beige stocks this Designer Collection in a size 14-24 as a label that is bursting with vitality and driven by its desire to provide women with intuitive, comfortable everyday clothes that also feel, and look sharp and be sexy.

     Persona Designer Plus Size Clothes

An exhilarating addition to the Max Mara group, Persona offers playful, fashion led designer plus size clothes that exude Italian chic. Their collections include sumptuous hand woven knitwear, fluid and form fitting tops as well as silk jersey dresses. Vibrant desk to drinks separates and bold prints feature in a label that is confident enough to stand out from the crowd. As the country’s leading stockist of Persona, Beige is delighted to pioneer this fun, stylish brand in the UK within all of its branches.